This AC Hotel brand is the first of its kind in Japan. As part of the ‘AC vision’, the project aims to translate the narrative of the city into European-inspired modern aesthetics, simplicity, functionality, and elegance. Since the 1870s, the era during which Japanese modernization began, Ginza has been the hub of commerce, Western culture, publishing companies, and information. Today, Ginza is known as the most upscale and elegant luxury shopping area in Tokyo with its numerous internationally renowned department stores, boutiques, restaurants, and coffeehouses. The narrative of every single art piece, its manufacturing details, spatial composition, and the carefully-determined use of material/finish represents the aesthetics of “The Perfectly Precise Hotel™”.